The 90 Minute Marketing Plan Workshop
Tuesday, July 14, 2009 from 10:30 AM to 1:30 PM (GMT)
Hertfordshire, United Kingdom
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What's The One Piece Of Advice That Costs UK Business Owners The Most £££ To Ignore?
From: Iain Gray
A lot of business owners I speak to right now are frustrated.
They're very good at what they do.
They have happy clients who love their service.
And yet they're still struggling to generate the stream of new leads and enquiries that they want for their business.
Do any of these sound familiar?
- Being too reliant on a handful of clients. You know that's a bad thing. You're trying to get more, but you don't know how to repeat your early successes
- Trying to sell to 'everyone' - but struggling to sell to anyone.
- "We've tried advertising/telemarketing/networking. It didn't work for us. What do I do now?"
- "We offer great service. We've got the experience. We've got a good price". Why aren't people buying?
- Working far too hard to win new clients. Ever thought there might be an easier way?
Now, you might be looking at the list above thinking "If I could just solve 2 or 3 of those, I'd be home and dry"
Wrong. Why?
Because they're actually symptoms of a much bigger problem. That is: Lack of a systematic, properly-thought-out approach to your marketing.
And the first part of that is... having a plan.
If you don't have that, you're just relying on 'hope marketing'.
As in "I really, really hope this works"
If that's what you're doing, it is costing you money. A lot of money.
How much? Well, at a recent seminar we ran for small business owners, when everyone present added together what they were leaving behind in wasted time and money, the total came to £9.6 Million for 46 people.
That's £208,695 each.
Can you see now why I say it's expensive to ignore?
Here's What We've Got
By coming to the 90 Minute Marketing Plan workshop, in under 2 hours, you’ll create a simple, effective marketing plan, with a list of "next actions" to take to grow your business.
I won't claim to fix all your problems in 2 hours, but if you don't have a plan you're confident in right now, you'll be a lot further forward by the end of it.
Here's What It Can Do For You
- You'll create an 8 part Marketing Plan in less than 2 hours
- Learn how to develop an Elevator Pitch & USP to qualify every prospect you meet
- Identify exactly who your prospects are, and who can refer them to you
- You'll set targets and milestones, and monitor your marketing progress accurately
- Calculate and justify the marketing budget you want to get the leads you need
- Learn how to avoid wasting time and money on tactics that will never work for you
- Find out how to increase the selling price of your business for exit or retirement
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"Taking
the 90 Minute Marketing Plan seminar seemed like something that might
reveal a nugget or two. Boy was I surprised. It ended up actually
forcing me to focus in a way I hadn’t anticipated. "
|
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“It helped me to focus on the Key Performance Indicators (KPIs) that drive our BNI
business
forward and increased our performance in all the KPIs, moving Scotland
West into the top three performing regions in the UK. “
- Charlie Robertson, BNI Scotland
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Our Guarantee
If, having participated in the seminar and completed the exercises, you don’t feel that you have made significant and measurable progress in developing a marketing plan to address these issues, we’ll refund your money. Simple!
Here's what to do next
Scroll to the top of this page, book a ticket, and I'll see you there!
I'm keeping the workshop small so I can deliver the best value to you, so book today.
Any questions - email me (iain@winmoreclients.co.uk) or call 07711 69 66 67.
Kind Regards,
Iain
Iain Gray
The Results Academy
PS If you're thinking
"I will write a marketing plan, someday!"
If you're anything like me, a marketing plan is one of those great ideas you keep meaning to get started on.
Just as soon as you've got some free time in your diary. Right?
Before I started working with Results Academy, I worked for 7 years without a proper marketing plan.
Do you know how much that cost me?
I'm not going to tell you. Why? Because the first time I sat down and worked out how much I'd lost in missed sales and income due to taking a scattergun, hit-and-hope approach with my marketing, I felt like crying.
Frankly, it's still a bit of a sore point with me.
Look, "by failing to plan, you plan to fail" is a cliche for a reason. It's true.
In almost every case when I meet a business owner who struggles to attract the right sort of clients in a consistent, predictable manner, the problem starts with not having a decent plan.
So deal with it now and stop letting procrastination steal from your bottom line!
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